So to give my blog readers who are supporting my campaign for State House an idea about where those dollars are going I wanted to post some examples of Facebook posts that I'm turning into ads.
These ads are cheap highly targeted mechanisms which allow me, for penny's on the dollars to target local demographics and test messaging and ideas with groups of voters i'm trying to organize and engage between now and election day.
Here are examples of my micro targeting in action.
This post on the need to create a top notch Pre-K system in Georgia is very popular (almost 26,000 people have seen this ad with over 100 video views).
This post on the stagnant minimum wage I just posted up is getting a lot of traction.
Finding out about fee hikes is not making local students (nor their parents) happy.
This image was a hit.
Please chip in at any level. Be it $5, $15, $25, or $500. Getting posts like this one (which is basically helping increase sign ups for a the email list of a city in my district) help engage voters in and around my district and help build some real local democracy all in one swoop.
Much of these ad buys are getting local news in front of voters who have no idea whats happening at the local level for just a few dollars a pop.
It also helps build my name recognition so that as my canvass teams start working the district and as those mail pieces start hitting towards the end of the campaign I won't be a stranger. I'll be the truckloading Teamster who wants to work his ass off for voters across the district.
I've already got more "Likes" than my opponent's State Rep Fan Page and I've already organized more events in the district than he has done his entire two year term in office. I'm going to outwork him; the question is can I keep pace in fundraising so that I can get my message out to voters. So far i'm keeping pace good enough to start buying a few ads.
This is also allowing me to engage with young Republicans on Facebook locally for some really fruitful discussions where I'm able to harness work from groups like Demos and put them in front of young minds who don't see quality work on Fox News. I get snarky comments when I then engage with some serious dialogue.
Which inspired this post as I was headed to work when the young man first commented.
So please chip in now. Your contribution will help me engage and build an alliance of educated voters between now and election day. Help me lay the groundwork for an educated, engaged, and mobilized community locally that will be hitting the polls next November. We are going to win this seat! I'm willing to knock on as many doors, hold as many meet ups and discussion groups, and debate as many Ron Paul republicans as it takes to make the case that the GOP is running the state of Georgia into the ground.
Your financial contribution will help make this a win in November for sure! First we get the truckloader elected; that way we show the Kroger cashier, the Starbucks barista, and the Waffle House waitress how they too can run and win through hard work, good organizing, and smart policy.
This isn't rocket science--but we have to lead the way so others see how to beat the 1% at a game we've sadly conceded completely to a political class who is out of touch with the real struggles of working people.
So thank you in advance for your contribution to my campaign. I think its an investment that will reap good returns over the long term for democracy in Georgia. This isn't just about winning one state house district---this is about building a movement that spreads across Georgia and the south!